Illustrations

Simulations of restaurant choices. Number of guests over time. In the model to the left, agents copy others randomly. In the model to the right, they employ a conformity bias with a moderate conformity bias.

Adaptation of Coleman’s boat for cultural evolution. Relationship between macrolevel cultural context and microlevel individual actions.

Modelling approaches in two dimensions.

A model of the modelling process.

Common modelling paradigms in cultural evolution. The paradigms are mapped out in a coordinate system according to agents’ level of evaluation and the scale of the modelled entities. The paradigms are grouped into four grey areas, representing groups of models.

Information filtering. The sender exposes those beliefs most congruent with their self-image and its ideas about the receiver. The receiver accepts or rejects traits based on how they or the sender fit into their current belief system.